Underwriting

Underwriting Stop and Go Radio is a great (and economical) way for your company (or you, yourself) to let our regular listeners know that you support and help sustain our strong and vibrant community radio station.  Stop and Go Radio serves the areas of Lisle and Naperville, Illinois.  Stop and Go Radio streams its signal 24/7 on the Internet, world wide, and your message will travel along with ours.

Our basic rate is $5 per mention.  That translates to $260/year.

Any underwriting package comes with two options:

  • you can underwrite a specific show and the underwriting acknowledgement will be read only during this show;
  • the acknowledgements are read randomly on different shows and at different times.
  • What is an underwriting acknowledgement?
    The on-air messages are 20-30 second spots that inform our listeners about your company, products and/or services, location, and contact information.  All underwriting messages are aired between 6 AM and 12 PM, unless otherwise specified.

    Underwriting Rates:
    $5/spot

    Year round package, airing 1x per week: $260/year

    Year round package, airing 3x per week: $780/year

    Year round package, airing 1x per day, all week: $1825/year

    The duration of your underwriting support can be as short as one day. Use Day Sponsor Underwriting to promote your specific event or activity.

    We can also design an underwriting package of any duration, price or complexity – just tell us what you’d like. Check out the list of current underwriters.

    Another way that you can underwrite is to become a supporter
    Support your local station by donating ‘in kind’ materials that Stop and Go Radio can use as promotional give-away items during our fundraisers.  Dinners out, gift certificates to retail businesses, CD’s, and many other items are examples of this. Their value can be swapped to create underwriting announcements for your event’s time period. Each package includes adding your logo and weblink to our website and inclusion in our quarterly newsletter. Here is the list of our current supporters.

    Stop and Go Radio will not accept underwriting which supports or opposes any candidate for political office.

    Stop and Go Radio reserves the right to refuse underwriting that may present a conflict of interest or the perception of a conflict of interest with program content.

    Stop and Go Radio reserves the right to refuse underwriting that is of a racist, hate filled, or otherwise derogatory nature.